Yamaha reports surge in sales worldwide

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Yamaha has reported a surge in global sales despite sales in the US taking a hit.

Markets in Asia continue to be on the rise, leading Yamaha’s overall international sales. Overall, Yamaha has reported a 6.6 per cent increase in net sales of motorcycles for the first half of 2017.

Similar trend was observed for Harley-Davidson. The bike maker reported in the company’s sales report for the second quarter of 2017. New motorcycle sales in the US were low due to a slowdown in the industry, and lack of buyer interest in motorcycles.

Unit sales for Yamaha in emerging markets such as Vietnam, the Philippines, Thailand, and Taiwan increased, and despite decreasing in Indonesia due to the market slump there, the unit sales figure increased overall. Net sales increased, and operating income increased significantly thanks to the effects of product mix improvements and cost reductions, a release from Yamaha said.

Regarding unit sales in developed markets, sales in Europe were on a similar level to the previous year – despite the launch of new products such as the MAX series – due to the impact of environmental regulations. In North America, sales decreased due to weakening demand, leading to an overall decrease in sales. Net sales were on a similar level to the previous year thanks to product mix improvements, and operating income moved into the black.

In India, Yamaha sold nearly 2 lakh two-wheelers from April to June 2017, but overall growth has remained flat for India Yamaha this year. In India, Yamaha is all set to launch the new Fazer 250, the full-faired version of its quarter-litre FZ25. Globally, the most anticipated Yamaha launch will be unveiled at the EICMA show later this year, when Yamaha unveils the MT-07-based adventure tourer.

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